Does your strategy create clarity?
01.
Strategic thinking
​
Does the strategy reflect real choices that clarify what to do - and what not to do? Does it shape the future and describe an explicit theory of advantage? Does it rely on capabilities competitors can't easily match?
02.
Operational credibility​
Can team members explain the strategy? Do they understand how their work contributes? Does the strategy guide everyday decision-making? Does it build on capabilities the organisation actually possesses? Does it produce results?
03.
Strategy process
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Is the review and development process lean and pragmatic? Is there room for creativity? Can the organisation contribute its best thinking? Does the decision-making process create commitment?
Quality of strategic thinking and operational credibility
are reflected in the answers to five key questions
![StrategyCascade.png](https://static.wixstatic.com/media/05698a_e9ab2e6a10d74c6d8a44161bd8d39883~mv2.png/v1/fill/w_828,h_205,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/StrategyCascade.png)
Source: Adapted from "Playing to Win", Roger L. Martin et al.
Effective process creates possibilities, defines conditions, frames next-level choices and maps initiatives
![StrategyProcess.png](https://static.wixstatic.com/media/05698a_6e35eb64809b4d49836c58a5c86d712d~mv2.png/v1/fill/w_895,h_372,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/StrategyProcess.png)
Source: Adapted from "Playing to Win", Roger L. Martin et al.